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BMWtube | 2017-01-16

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Lou, a BMW i3 driver. Born Electric in Sept. 2014.

Lou, a BMW i3 driver. Born Electric in Sept. 2014.
BMWtube

Lou from Seattle has been one of our BMW i3 drivers since September 2014. So he was born electric in September 2014. Get to know him better in this film. As one of the “Born Electrics” he tells us how the BMW i3 fits in his life:
“I like to compare the BMW i3 to the tiny house modern movement where a thoughtfully designed object can be functional in its form while minimizing its size. The interior reminds of a thoughtfully appointed modern home by the Eames: the formed and shaped wood inlay, the carefully selected materials throughout and the large expanses of glass. In the same way a smart home opens to nature and seamlessly blends indoor and outdoor spaces. That is why I look at the i3 as an extension of my living space.” More: https://www.youtube.com/playlist?list=PLxUBx2IyVbqfIIp5x4m7FFq8mQjf6OkEi

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