BMW at the Geneva Motor Show 2009. Key messages and show highlights.


Wim Van Bogaert gives an overview of key messages and show highlights. Key highlights that are featured include the BMW Concept 5 Series Gran Turismo, the BMW Z4 Roadster, BMW EfficientDynamics as well as BMW ConnectedDrive. The BMW Concept 5 Series Gran Turismo offers an impressive outlook on the extension of the BMW 5 Series by a new, additional concept. With its stylish appearance and comfortable driving experience, the BMW Concept 5 Series Gran Turismo transfers the characteristics of a classic Gran Turismo to a very special four-door vehicle with four seats. These features so typical of a Gran Turismo are then enriched by the highest standard of intelligent, versatile functionality. At Geneva BMW is celebrating the European premiere of the new BMW Z4 Roadster. The new Z4 offers greater elegance, it is sleeker and more stretched, and offers perfect harmony in its body lines. The retractable hardtop opens in barely 20 seconds. 1.35 million vehicles on the road with BMW EfficientDynamics clearly demonstrate how BMW Group is leading the competition in terms of CO2 reduction.BMW ConnectedDrive offers a unique portfolio of innovations in the three areas of motoring comfort, infotainment, and safety. The innovation at BMW ConnectedDrive in Geneva is BMW Routes. BMW Routes offers specially selected routes for the connoisseur – including restaurants, sites and hotel accommodation.

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