BMW at the Paris Motor Show 2008. Innovation Highlights.


Wherever you look at the BMW Stand in Paris, you can see the new BMW 7 Series and BMW EfficientDynamics. No other luxury sedan combines driving dynamics and efficiency with that much style, comfort and luxury.The new BMW 7 Series is equipped with the very best BMW has on offer: innovations for enhanced fuel economy as well as new safety and convenience features, not to mention the innovations combining unparallelled dynamics with enhanced driving comfort. These innovations go hand in hand with even greater and more fulfilling sheer driving pleasure. Wim Van Bogaert explains a few of these key innovations in the new BMW 7 Series using interactive displays that invite the visitor to learn the benefit of each innovation. Both in BMW EfficientDynamics gallery as well in the BMW ConnectedDrive area each one the technologies can be tested and tried – interactively. The idea to engage visitors and let them understand BMW´s innovation by experiencing their benefits is a red thread prevalent all over the stand.

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