BMW i stands for visionary mobility and sustainably conceived electric vehicles. At the parisian railway station Gare de Lyon, BMW i presents its Electric Avenue. The month-long exposition, starting in mid-november, allows passers-by to walk over the piezoelectric floor and thereby generate energy. This energy is visualized by lights around the edges of the floor, which run towards the flip-dot display like wildfire.
Every step turns over one dot. Once all flip dots have been turned over by the accumulated energy, the BMW i logo is displayed in its entirety.
Interested travelers can leave their contact information with one of the hostesses to receive more facts about BMW i. The installation at Gare de Lyon caused a stir amongst passers-by, who were enthusiastic about the idea.
BMW i thanks you for your energy!