BMW i @ PICNIC Festival Amsterdam 2011

One of the primary goals of BMW i is to actively participate in a dialogue about the future of urban environments.

The PICNIC festival provided an ideal platform for such contribution. Benoit Jacob’s lecture on the innovative potential of design

and the workshop “Challenges, Ideas, Startups” were aimed at raising new questions and shifting the status quo in creative notions of urban mobility.

To learn more visit: http://www.bmw-i.com/picnic