Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car.
The commercial “Genesis” describes the journey from the first vision through several phases of development to its realisation. A journey from the impossible to the possible that focuses 100% on the power and beauty of the BMW i8. The American actor Michael Pitt brings the TVC to life.
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